DIY AI School — for non-tech people
Practical AI skills when you need them.Community when you need that too.
You're not changing careers. You're not joining the AI hyper crowd on LinkedIn. You have a small business, a problem you'd like AI to solve, and an hour to learn what you actually need. DIY AI School is quick, focused workshops that teach the specific skill — the prompt, the agent, the setup — then send you back to running your shop.
Drop into Launch Lab any weekday morning if you want company while you do the work. Otherwise we don't bother you. No career change. No bootcamp. No AI personality transplant.
What you get
Skills, sessions, a real community.
Three parts of the membership. All three matter. Skip the courses if you already know the material — show up for the work.
Self-paced courses.
Learn at your own speed. AI fundamentals, agents, RAG, prompt engineering — every building block for the tools your business actually needs. Modules built for entrepreneurs, not researchers or hobbyists. Skip what you know, stay on what you don't. Course progress and notes saved to your member account so you can pick up where you left off.
Hosted workshops.
Specific business topics, taught live by builders who've done the work. Branding for AI products. Marketing on a bootstrapped budget. Go-to-market for solo operators. Agent tooling, deployments, RAG for small startups. Workshops happen monthly, recorded for member replay, and graded by what ships out of them.
Peer community.
A members-only forum for asking questions, sharing wins, getting feedback from other operators. We surface the threads worth reading. We hide the noise. Real discussions about what's actually working in AI for small business — not vague hype, not LinkedIn theater. Direct messaging, expert AMAs, and a member directory you can actually use to find collaborators.
The curriculum
Skills for builders who ship.
AI Fundamentals.
Start here. The day-to-day AI tools that actually move work forward — prompting that gets results, AI agents your customers won't notice are agents, RAG for startups too small to license enterprise vector databases, and the agent tooling (Claude Agent SDK, MCP) you'll need to build production things.
Building & Shipping.
What separates a working AI side project from a working AI business. When to build vs. when to buy. Choosing your stack honestly. Deploying production AI without a DevOps team. Operating it after launch. Bootstrapping to a real product without burning your runway or your team.
Business & Growth.
Branding, marketing, sales, go-to-market — the things that turn a working tool into a working company. Branding for builders who didn't go to design school. Marketing on a bootstrapped budget. Go-to-market for AI products. Sales workflows that don't require a sales team. Pricing without leaving money on the table.
Hosted workshops
Live workshops, taught by builders who shipped the thing.
One workshop a month — branding for AI products, marketing on a bootstrapped budget, agent tooling, RAG for small startups, open-source replacements for SaaS. Live attendance, recorded for the member replay library, and instructors who actually ship the work they teach.
Coming soon
Launch Lab campus.
A walk-around virtual campus on a dedicated subdomain. Drop in, work alongside peers, bump into help. Built on Work Adventure plus Carso's human-agent stack.
Who this is for
Operators who got here by building.
Solo entrepreneurs building the first version of something
AI-engineered startup founders, under ten people
Small business owners adding AI to their operation
Builders tired of paying for tools they could build themselves
How to get in
Two ways in. Pay what fits.
Free preview
$0
Intro modules and read-only community access. See if the vibe fits before you commit. No card on file.
Member tier
Sliding fee
Full course access, live workshops, co-working campus, peer forum, AI helpers. Pay what makes sense for your business size — same sliding fee philosophy Carso runs across all services.
Be first in when the campus opens.
Join the waitlist. We'll email you when DIY AI School opens enrollment, and we'll let waitlist members in first.
We're real people. Expect a reply same day during business hours.